During the Whittakeer fight, those fuckers poped up every second - hugely distracting, and honestly who gives a flying fuck what a A or B or C level hasbeen celebrity thinks the score is?
Awful marketing idea, whoever thought of that should have been ignored or financially punished, for thinking social networking in the middle of the fights is what's going to elevate UFCs popularity with the general public..
Fight themselves are interesting enough - no need to distract them with huge pop ups like it was a damn internet ad on a shitty website
Just look at this horseshit: