In a bar, in a tavern, at a buddy's house, all the people who are the "casuals" look to that guy(s) who has followed MMA forever. They all ask questions and want to not be left out. Fedor is the stuff of legends. He would be spoke of with admiration and no one would want to miss out of the possibility of seeing the greatness that was and could be.
Every fight the guy has builds on his legacy, builds on the improbability of someone we think shouldn't fight so well, shouldn't be able to hit that hard, that fast. He is one of the few people admired both by spectators and participants.
When casuals see that fighters are excited to see someone.......they will follow.
I for one will buy his PPV.