This is huge for European MMA, unprecedented exposure on a popular free to air channel in the UK (picked up in Ireland too). C4 have always been risk takers when it came to sports - they had the NFL in the 80s and then Italian football in the 90s.
I read the first broadcast will be CW70 from Dublin in August. No confirmed fights, but rumours about of Joseph Duffy making his return to MMA on this card. He couldn't have timed it better :icon_lol::icon_lol:
Edit: I agree with VolkHan, CW is Europe's top promotion. Great presentation (production and commentary), serious fighters, good matchmaking, cosy yet packed venues, and they go to some interesting places like Chechnya, Lebanon, Ukraine, Jordan and I think they had a card booked for Iraq but it may have fallen through. Seems to be run by a smart fella who has an eye on markets the UFC will probably never tap into.