Predominantly spread through television? By the time television was invented these ideals were already spread nation wide. Nice try though.
I suppose its possible that hollywood pushed these ideals but claiming that these things were birthed in California? LOL! You can argue that most of these ideals were birthed in Europe with the enlightenment.
ahh ok I think I see what you're reacting to.
Ok, hear me out. Sure everyone read about the civil rights movement in the news papars but that kind of shit doesn't really and truly change people that already grew up in something, I mean it does, but not to the same extant it changes the next generation that grew up in it from the get go that grew up watching media that reflected those ideals.
Ok, that's to address your focus. What I am talking about is how the social atmosphere in the west coast in the 90's and 2000's was different than the east coast. Culturally there was differences on the west coast where there is a pretty consistent taboo that had been in place for decades about being culturally sensitive and a corresponding fear of being culturally insensitive this was mixed with a sort of laid back attitude and tied into a certain style of bragging about how you know about other cultures or whatever. The further you go outside of being considered 'white' the more leeway you get in being culturally insensitive, something heavily exploited by the 'east coast douchebag'.
Examples of this in comedy usually center around who is able to tell race jokes or not and if you have sufficiently registered as 'other' enough to be able to slide under the radar. The movie
The Karate Kid is a great example of when ones otherness has failed to allow you to act like a douchebag and replacing that otherness with one that will allow it to succesdfully function, in the Karate Kid that otherness is Karate. So, one might get into something like Karate or Tai kwon Do in the 80's to be able to justify being a douchebag which also explains shitty tattoos written in an Asian script, it's douchey. That's why when I see the Rogan circle of comedians I tend to think they are douchey, with Bryan Callen by far being the best of the bunch, and I'll include Tod Philips in that too. The way they frame things is based around a douchey straightman with the clown as a baffoonish foil, Bryan Callen is both Douchey and clownish which is why I find him by far the best out of his circle. It's a lower tier of comedy than greats in the role of the clown that play with the shit I'm talking about like Danny McBride and Sasha Baron Cohen.
On the east coast I only experienced that sort of thing among the uppity class people. While, the majority had being a loud mouth and culturally insensitive tied into a bunch of their slang colloquilisms that are intended to be dissmisive of any one that questions their authority. It's simply a different social game and when you transplant that person onto the west coast they often exploit the fact they can present themselves as culturally 'other' enough to shame the west coaster who has ingrained cultural sensitivity by triggering that taboo in them when it helped them dominate a social interaction. When their 'otherness' meets an impass they will conveniently associate themselves with an otherness that continues to function, Joe Rogan is probably the best current example of this because that's his schtick, being the most evolved douchebag of the 21st century. Those same people will play up the sympathy role too when it is convenient. It's just douchey is what it is but people that pull that shit have it set in their mind that, that is what a "real man" is about. It's stupid as fuck and while it has been effective in the past I'm also critical of the structural mechanisms that have allowed it to function. It's been plain as day to me for decades and is synonamous with the word 'douchebag' for me.
It's not an east coast west coast thing it's just a douchebag thing.