Matt Brown goes on a very entertaining tear in what is arguably the most competitive division in the UFC. He wins in dramatic fashion, but is constantly written off because he supposedly hasn't fought anyone good. Came back from the dead, doesn't talk trash, gets the job done, and racks up fallen opponents. McGregor constantly talks trash (basically repeating the same tired phrases over and over), is somewhat entertaining to watch, but doesn't have the brutality of finishes that Brown has. Yet, his flashy smile and trashy shit talking have people excited about hopping aboard the train. He has faced a who is who of "who is that?" More evidence of chest thumping getting more recognition than head thumping.