It was weird watching the UFC wank over the entire roster with that belt like they did. And people lapped it up. It's on my now they're like wtf.
They'll argue it brings more revenue long term, and will inrease fighter pay, blah blah blah, but we all know it was a cynical cash grab that all but admitted that they're done with any form of integrity from now on, and the fighters won't see and difference in pay.