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^they sell chocolate bars and do car washes.
He's just a genius marketer. every "mistake" you think you see is purposely placed there and discovered effective through millions of dollars in marketing research of what attracts the eye, gains attention, makes you more likely to open the letter, read what's important, and stay on the page, share the page with others(even just to show them all the "mistakes" and laugh), and lots more.
philodox said:P.S. - Did you know that the #1 most read portion of a sales letter is the P.S.?
that's not what he was saying. he's asking if winning worlds is the same as being the best purple. you can win worlds JUST because one facet of your game is amazing. maybe u have black belt guard, or u have olympic-level wrestling and can stall well. it doesn't necessarily mean you're rounded out like brown belt should be.
You know what you are talking about. The format of his e-mails (and web sites in general) are very much from the direct marketing/sales school of thought. He uses it because it works.
Do a Google search for "how to pick up women" -- these guys have the format down very well.
P.S. - Did you know that the #1 most read portion of a sales letter is the P.S.?
i did, but when i first found out i had the same reaction
A BJJ match is between 6 and 10 minutes. 6-10 minutes to decide who wins with years of training. Quite often the "better" person loses. The more well rounded, well trained guy can be on an off day or simply doesn't play the rules as well (ie tries to finish but the safer player waits and wins on advantage). And it is very true that you can be a 1- or 2- dimensional player (many great BBs are) and win.
i believe he is nigerian
I could see the "better" person losing the match... but to get to the final's, you have to beat a lot of people. People who would have seen at least one or two of your matches. Generally by the finals, the opponent will have a general idea of what your strengths are. And try to avoid them. If you can force your game and still get the win when the opponent knows what you want to do, then you deserve to win and are the "better" person.
A BJJ match is between 6 and 10 minutes. 6-10 minutes to decide who wins with years of training. Quite often the "better" person loses. The more well rounded, well trained guy can be on an off day or simply doesn't play the rules as well (ie tries to finish but the safer player waits and wins on advantage). And it is very true that you can be a 1- or 2- dimensional player (many great BBs are) and win.
Knowing him he probably planned this out to be a marketing tool for himself, and to attract more people who are in a rush to get to black belt. I am pretty certain it will work.
I could see the "better" person losing the match... but to get to the final's, you have to beat a lot of people. People who would have seen at least one or two of your matches. Generally by the finals, the opponent will have a general idea of what your strengths are. And try to avoid them. If you can force your game and still get the win when the opponent knows what you want to do, then you deserve to win and are the "better" person.
I dont think you can plan to promote someone to purple 2 weeks before Mundials, and then expect them to win at that new belt, and then plan to promote them again, just for the sake of good marketing.
Its very strange nonetheless.
Lloyd seems like he is the only guy in the world who people will say sandbags, and promotes too quickly at the same time.
Very, very strange situation.
Either way, its debatable Tracey deserves the Brown right away, but whats not debatable imo is that she was held back at Blue for a little too long, and deserved to be in the Purple division. I think its obvious he did plan that much.
Here is the pre-Mundials email.
"In all honestly it could be viewed that way. I mean
she wants to be a World Champion, the last six
months her jiu jitsu has skyrocketed to amazing
levels for a blue belt.
In the last few months she's won double Gold
at the NY Open, she took double Gold at the
Pan Ams and she just won the Brazilian Nationals
in Brazil."
And here is post-Mundial email.
"Next thing you know people are saying
"I must've been sandbagging her","If
she won her wait and her open she was
a purple belt the whole time " blah blah blah
The fact is that she was a blue belt,
with blue belt skills, making blue belt
mistake and doing what blue belts do.
Then she experienced what I call The
Grappling Phenomenon! If you heard
my audio cd you already know what this
is."
I mean which is it? Lloyd is saying shes a blue belt, and making blue belt mistakes, yet she wins double Gold at NY Open, double Gold at PAN AMs and Gold at BRAZILIAN Nationals!?
Come on...
This is just marketing at its best.
Lloyd is not a fool, and dont ever mistake him for one.
Lloyd seems like he is the only guy in the world who people will say sandbags, and promotes too quickly at the same time.
I'm a dumbass because there are comments that are derogatory towards this accomplishment? Go back to the Heavyweights.
This is just marketing at its worst.
At least someone is rational. I am not gonna say anything about the legitimacy of her brown, because she's been tearing it up, but clearly she's wasn't a blue belt all this time. You think that this "Grappling Phenomenon" gave her the ability to jump two belts and win the worlds, bullshit.