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So, last week, the hotel where I work at ran out of coffee. I have been buying it pound by pound when this happens so that the guests and employees have coffee. I went to a shopping center to check out jackets for my security team at cabelas. I decided to buy coffee for the hotel snd grabbed some black rifle coffee company. I did not want to run to the target just to get coffee. I found this out after telling this employee that I had bought coffee and she said “I ain’t making that shit.” I spoke to another employee who asked if I wanted some made and told her about Latoya’s comment. The other employee told me that latoya went off about my racist coffee, which had me stunned.
I know little about them other than they are owned by veterans and firefighters and support the police. I know that conservatives like the brand, but that is about it.
I come to find out that this nice gesture was viewed as racist and now one of the fellow employees pretty much hates me. She is militant blm and I was told I already had one strike against me because I am a former cop. I guess this sealed it.
So I looked up some articles to see what she was talking about and found this:
“
SAN ANTONIO - The founder of San Antonio-based Black Rifle Coffee Company is stressing that his company is pro-conservative after he was quoted by the New York Times saying he’d pay racist customers to leave his customer base.
In the article, Evan Hafer denounced violent white nationalist groups, some who are now vowing to boycott the company.
In a post on Instagram, Hafer said he never associated those groups with conservatives.
“I can clarify a few different things, which is, not making derogatory statements towards my tribe of conservatives, I’m not making derogatory statements about my customers. I am purely stating racists and anti-semites do not have a place here.”
Hafer says he’s a conservative and explained he was attacked last year by anti-semites targeting him because of his last name.”
And this:
Since its disavowal of Rittenhouse, the company has been under fire from the right, which comprises a large portion of its consumer base.
The company has tried to do damage control, only further antagonizing the right.
After its initial statement, Hafer released a video statement saying that the company believed in the Constitution, the Second Amendment and the right to bear arms, and that a person is innocent until provided guilty, but reiterated that the company did not sponsor Rittenhouse.
The company then dug itself into a hole further after Hafer and the company’s Executive Vice President Mat Best granted in-depth interviews to the New York Times in July, where they disparaged the right.
Best compared January 6 Capitol protesters wearing Black Rifle Coffee products to “terrorist organizations that wear American brands when they go behead Americans.”
“Do you think they want to be part of that? And I’m not drawing a parallel between the two. I’m just simply saying here are things in business, when you grow, that are completely outside your control,” he said.
He added, “You can’t let sections of your customers hijack your brand and say, ‘This is who you are.’…It’s like, no, no, we define that.”
Hafer acknowledged its disavowal of Rittenhouse may have cost the company customers but said it allowed the company to “draw a line in the sand,” according to the Times article.
‘It’s such a repugnant group of people,” Hafer told the Times. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.”
Hafer added, “The racism [expletive] really pisses me off…I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”
It seems to me that the company is trying to distance itself from anything that is considered racist.
I know little about them other than they are owned by veterans and firefighters and support the police. I know that conservatives like the brand, but that is about it.
I come to find out that this nice gesture was viewed as racist and now one of the fellow employees pretty much hates me. She is militant blm and I was told I already had one strike against me because I am a former cop. I guess this sealed it.
So I looked up some articles to see what she was talking about and found this:
“
SAN ANTONIO - The founder of San Antonio-based Black Rifle Coffee Company is stressing that his company is pro-conservative after he was quoted by the New York Times saying he’d pay racist customers to leave his customer base.
In the article, Evan Hafer denounced violent white nationalist groups, some who are now vowing to boycott the company.
In a post on Instagram, Hafer said he never associated those groups with conservatives.
“I can clarify a few different things, which is, not making derogatory statements towards my tribe of conservatives, I’m not making derogatory statements about my customers. I am purely stating racists and anti-semites do not have a place here.”
Hafer says he’s a conservative and explained he was attacked last year by anti-semites targeting him because of his last name.”
And this:
Since its disavowal of Rittenhouse, the company has been under fire from the right, which comprises a large portion of its consumer base.
The company has tried to do damage control, only further antagonizing the right.
After its initial statement, Hafer released a video statement saying that the company believed in the Constitution, the Second Amendment and the right to bear arms, and that a person is innocent until provided guilty, but reiterated that the company did not sponsor Rittenhouse.
The company then dug itself into a hole further after Hafer and the company’s Executive Vice President Mat Best granted in-depth interviews to the New York Times in July, where they disparaged the right.
Best compared January 6 Capitol protesters wearing Black Rifle Coffee products to “terrorist organizations that wear American brands when they go behead Americans.”
“Do you think they want to be part of that? And I’m not drawing a parallel between the two. I’m just simply saying here are things in business, when you grow, that are completely outside your control,” he said.
He added, “You can’t let sections of your customers hijack your brand and say, ‘This is who you are.’…It’s like, no, no, we define that.”
Hafer acknowledged its disavowal of Rittenhouse may have cost the company customers but said it allowed the company to “draw a line in the sand,” according to the Times article.
‘It’s such a repugnant group of people,” Hafer told the Times. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.”
Hafer added, “The racism [expletive] really pisses me off…I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”
It seems to me that the company is trying to distance itself from anything that is considered racist.
