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They're both very explosive items. Right up there with big ass gold chains and Cadillac Escalades
No different from dumb valley girl types spending however much on Uggs that look awful. Or Euro trendies spending over $300 on these:
Stupid people (and rich people) spend silly money on stupid things to look good and impress other stupid (or rich) people.
To answer the question, Beats are worse. I was bought some as a present by my old work place and they are too base heavy and the sound quality is poor. At least Jordans (never owned a pair, but friends do) appear to be pretty well made and match up well, in terms of quality, when compared to similarly priced trainers/sneakers.