For Rhonda, it was that she was a 'once in a lifetime' athlete. To be fair she was and is a decent athlete and a champion, just no where near the level the UFC was hyping her up to be
Other UFC marketing hype con jobs include
Shamrock v Tito - Three times ! convincing the public that Shamrock had anything at all for Tito. Shamrock was so far shot, it was like a women's soccer team playing Brazil.
That James Toney had any business being in the Octagon - nuff said
That CM punk had any business being in the Octagon - nuff said
There have been some overhyping but the above examples are of outright fraud
Other UFC marketing hype con jobs include
Shamrock v Tito - Three times ! convincing the public that Shamrock had anything at all for Tito. Shamrock was so far shot, it was like a women's soccer team playing Brazil.
That James Toney had any business being in the Octagon - nuff said
That CM punk had any business being in the Octagon - nuff said
There have been some overhyping but the above examples are of outright fraud