i like the one i am using when i open one tudo bem bjj
it means "everythings fine"
i think it lays out what grappling is all about..."everythings fine " to me means come and do bjj, sambo, wrestling, judo and any other grappling technique we can find from any martial art
Yeah, I think 10th Planet is original, at least because of the myth behind it (and I don't mean Eddie Bravo).
And even though it's not terribly original, I have to admit that saying that you train at "Rickson Gracie Jiu Jitsu Academy" or any other eponymous academy for that matter, sounds pretty cool.
Ones like "Uncle Joe's Grappling Shack" are pretty funny, too, although I'm not sure that would be a wise business move for a school (maybe OK for a club).
I also like the more formal/scientific sounding ones, like one I saw somewhere called "The Lab." Other ideas would be, "The Institute of Submission Fighting Arts" or "West Coast Ground Combat Academy."
We had a 'Team Torture' around here somewhere, I thought it was funny when one of the kids gave me a business card that says 'Team Torture'.
I agree with 'Rickson Gracie Jiu Jitsu' his name just screams bad ass, and most of it is because people know how good he is and how tough his school has been.
'Gracie Barra' also has tons of great fighters and good school recognition.