Dreyga2000 pretty much nailed it on the head.
To further his point.....Bellator is getting over 30 million a year from Dazn and has been expanding internationally for years now getting more revenue. Rumors have Bellator's revenue has gone from less than 20 million a year to over 60 million and possibly approaching 100 million by end of 2020. A large majority of this being over the last three to four years.
But since this increase in revenue we have seen very little of that money be spent on the product/fighters or branding of Bellator. That alone tells you that Viacom's goal isn't to make Bellator really a competitor or even really a true option for all fighters. Very few fighters can really pit Bellator vs UFC in contract talks so in the end it helps some but doesn't really give much leverage to fighters out there.
Honestly, Bellator I think would be better off being sold to a party willing to grow the product and become more aggressive in growing. If someone else owned Bellator and has increased their revenue to the extent of what Bellator has been able to in the last few years they would've probably put millions if not 10 to 20 million more into fighter acquisitions yearly. Probably would be spending millions yearly on advertising and building the brand.