Last night I heard a radio commercial for the upcoming Bellator PPV, and then saw another one while watching TV. I noticed that both of the commercials made the barest mention of Bellator, while basically calling the PPV - Rampage vs. King Mo. Also, when I set up the prelims to tape, the description for DirectTV also does not mention Bellator. Reminded me of the "Aldo vs. Faber" PPV from the WEC. I think it is very smart of Bellator to brand the PPV with the fighters instead of their own name. Just thought I would call out a good decision from Bellator. I'm still expecting about 60K total buys.