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I don’t think overpaying for good but boring fighters such as Davis and Bader is smart.
Nor is setting up Rory MacDonald to get humiliatingly big-brothered by Mousasi.
Coker seems like a nice guy but nice guys don’t tend to finish first in the fight promotion business.
I think you miss the point of why they sign these guys.
Sure, part of it is ability. But the bigger part is the name value they carry.
An org like Bellator doesn't have the money to do massive national or global advertising for each event. The easiest and cheapest thing to do is to use that money towards fighters that bring eyes to your product in both viewership and butts in the seats. They become your advertising essentially. Yes, some of them might be over the hill or boring but they all do bring eyes to the product. Unfortunately, by doing this you have to build revenue off of it and the UFC has been very good at letting fighters go that their salary doesn't equal their stardom and turns out many of these fighters just suck money out of the org until the org goes out of business. DAZN deal is helping Bellator more than we'll probably ever know in keeping this going on longer.