In the past few years I think the UFC has made some egregious marketing errors. Think of all the places the UFC has been, fuel, fox sports 1, fox sports 2, fox, fx, fight pass, ppv. I can't keep up, and I'm more than the casual fan.
I know right now that i can flip to spike TV and find Bellator fights. It's simple, it's easy, and it's the platform that built the UFC. In my opinion, the UFC has made things far too complicated to get new fans interested.
Discuss.
First, it was FOX and Fuel TV. The FOX Network, took the channels, Fuel TV and Speed, got changed to Fox Sports 1 and Fox Sports 2.
The FOX Network changed the Fuel TV and Speed channels to Fox Sports 1 andFox Sports 2.
International cards are on Fight Pass. That is any fight card not in the North Amercian continent.
If the main card is on FOX, the prelims will be on FS1.
If the main card is on FS1, the prelims will also be on FS1.
* IF there is a game or race that goes over thier time slot, the UFC cards may be delayed or started on another channel.
FOX>FS1>FS2.
UFC Championship Fights will be on FOX at sometime in the future. The UFC PPV model is on its way out.
This an been the evolution of a partnership between FOX and the UFC. There as been no 'egregious marketing errors'. It may not have been the smoothest transition, and could be a little confusing at times, but this has been a huge success for the UFC and FOX.
I don't like what Fox is doing with production when it is compared to a PPV. But, the Fox deal with the UFC will bring MMA into the mainstream. I predict, by 2020, the UFC will be bigger than the NFL. The UFC will be international and the UFC will still be primarily an american sport.