Bellator 120 prelim card ratings on Spike TV: 776,000 viewers peaking with 962,000

https://twitter.com/SBNLukeThomas/status/468765411300089856

Still no PPV numbers however.

 

Question is... Did more than 10% of those viewers actually purchase the PPV?

 

Pretty good ratings.

 

about around what was expected....maybe a little more. i guess the big question is how does this translate to the PPV Buys....

there are rumours of the PPV doing 50K....but i think those are just made up internet numbers.

 

pretty good ratings, however i have no clue what would be a "successful " ppv # for them

 

I honestly don't think they make money off of it either way. But it sets them up for more PPVs down the line and Tito winning and the entire Rampage and Mo thing drew some buzz.

I don't think it'll be a success money wise. But I think the interest it can bring down the line will help.

 

I really hope Bellator has some success buying some of the UFC's off contract fighters in the immediate future.

 

On my site, MMADraws.com, we predict TV ratings and PPV buyrates ahead of time based on the drawing history of fighters on the cards. The top end of the prediction range for this show was 728,000 so very close but a little ahead of expectations.

The PPV buyrate prediction is probably way high but it's the same formula we use for UFC shows and it's usually dead on. Also the same formula we use to predict the tv ratings. The two big unknowns are the promotional powers of UFC vs Bellator and whether or not people are willing to pay money to see the #2 on PPV.

In wrestling, TNA draws barely 1% of their weekly TV audience on PPV. I would think Bellator will be ahead of that. When UFC was on SPIKE, the prelims would generally do about double what this audience was so it stands to reason the buyrate would be about half of the baseline UFC audience at that time but that may be oversimplifying things.

Tito and Rampage are probably both more well-known to the casual fan than just about anyone in UFC right now so they have that going for them.

 

I wouldnt be surprised if 1/3 of those viewers ordered the ppv with another 1/3 streaming and the other third just not watching the rest of the card.

 

So whats your ppv buy prediction?

 

Well with Bellator you have no base line to go on. So I don't think any formula you use for the UFC would even be in the same realm.

Not too mention UFC has created a brand.

 

Between 253,000 and 280,000.

I have almost no confidence they'll hit that number but however far off they are is a reflection on how far Tito and Rampage's star power has fallen since they left UFC. Also, I guess, the difference between Bellator and UFC's promotional power although both factors are kind of tied in with each other.

 

you really think the ppv did 240k+ buys????

 

it would be a miracle if they broke even. they def lost money alone on rampage and titos contracts. rampages fight money probably was more than the gate

no way they even did 100k.
50k would be good for them

 

Oh sheeeyit. Da Bombers on a hot betting streak says 250k+, a ppv statistics expert says 253-280k, and if you look at the solid prelim #s and insane amount of activity in the bellator ppv discussion then we might just have a couple hundred thousand ppv buys. How long does it take for the #s to come out?

 

Yes. I think alot of bellator fans were willing to pay partly to support the org and give back a bit. I also think rampage and tito have fans who bought it for them and that a bunch of curious ufc fans also paid as its something a little different yet interesting.

 

Fellow Winnipegger, I'm assuming...

If you like to bet, as your post suggests you do, you should check out my site on Saturday when I post "best bets" for the PPV/Prelims shows. I was 4/5 last week and running about 75% since February with an average 15% ROI.

 

If they do over 100k, I'll be pleasantly surprised.

 

You think 250k ordered the PPV??

 

This. Viator will be quite lucky if 1/10 of the prelim viewers bought the PPV. 1/3 is quite laughable.