looking at it impartially, he just isn't very marketable.
fighting style of matt lindland, and even goofier looking, trash talk is cringe,
uses khabibs catch phrase and ultimate strategy. "make him tired" "ride him like horse"
basically admitting fear, or just not enough skill to finish a fresh opponent early in the fight.
doesn't back up call outs, looked like a fool after calling out rda for the hundreth time, then ghosting him.
has pulled out of numerous bouts. has been finished in the first round.
acts entitled, like he has actually beaten a ranked opponent.... his best win was the ghost of dan hooker.
he actually thinks that win streaks are more important than quality of competition, they are in fact, not.
the guy just gives off a short bus vibe.
the best thing he has going for him is khabibs success.
its laughable really