1st title shot came off a win over a guy who was 1-0 in the UFC (Matt Veach) While Gray Mayard was simultaneously 8-0-1 in the UFC. 2nd title shot came off a loss. 3rd title shot came off back to back losses. 11 of his last 12 fights have been main events. The 12th was a co-main on one of the biggest events of the year. Endless hyperbole from Dana on Frankie, TUF coaching exposure, UFC on Fox commercials I feel really bad for the guy.