Conor McGregor is obviously still the biggest draw in the industry, but with each loss it does feel like his aura and star power has diminished more and more each time (though again, still the biggest draw money wise). Then you had Jorge Masvidal who had a great 2019, but his subsequent losses (even his first loss to Usman) have severely damaged both his star and drawing power (Usman/Masvidal II drew significantly less PPV buys than their first fight). Isreal Adesanya is on his way to superstardom if you ask me (and he keeps winning), but he was maybe the third or fourth biggest pop of UFC 263 even though he was the headliner (Nick, Nate and Moreno's wins all were bigger crowd pops). Francis Ngannou like Israel is on his way to Superstardom if he keeps winning, but he really has just entered the picture. GSP and Khabib are retired so I'm not going to include them, though feel free to make arguments for them. I do find Khabib interesting as his fan base certainly didn't translate to good PPV buys in his last fight (though it was the middle of the day in the US, but international sales were terrible especially for his large following). Then you have Nick and Nate. Time doesn't diminish their star power at all, losses don't diminish their star power at all (in fact, you could argue Nate's last fight (at 263) actually increased his star power despite being clearly beaten for 4.5+ rounds). The argument could be made that they don't draw as much as some of the others listed (maybe), but they only seem to get more popular as time in this sport passes which seems to be an anomaly only the two of them have. Is drawing power = star power or are there other intangibles that come into play? I guess simply put, my question is, are Nick and Nate the biggest stars in the sport of MMA or does Conor's drawing power surpass them?