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For instance do you think more people would buy a PPV if it's mighty mouse vs Benavides or like a Weidman vs machida? If so why?
People don't give a shit about WMMA either, they just care about rousey.Yes it is. And I know people will immediately bring boxing, but these are two different sports. Women in MMA are very popular, no one gives a shit about women in boxing. Lower weightclasses in boxing are popular, no one gives a shit about lover weightclasses in MMA.
Meh. I think it has more to do with selling individuals than it does selling weight classes. That's why Rousey outsold Cain-JDS 3.
Down the road they can turn into very marketable weight classes with marketable fighters, but the reality is FW/BW were added to the UFC in 2009 iirc, and FLW even more recently. The weight classes are beginning to establish depth, but it's terribly difficult to garner interest in a weight class like FLW when a large portion of the audience has never heard of the competitors outside of the top 5. In addition, the heavier weight classes have a history to them, a nostalgic factor that the lowest weight classes fail to have because they are so new relative to every class above them.
To save low weight clases we need to give them some weapons, not bladed of course, but stuff like sticks, tonfas, police bats, etc, even make it so like every fighter has its own preferred weapon and style
People generally are more excited for great heavier class fighters. I'm not the one to decide if that's fair...