I feel as though the matchmaking along with the promotional antics have made it more cagefighting-esque than a legitimate and respectable sport. I understand they have to sell tickets. Robbie Lawler vs Carlos Condit was a bad gift title shot but it can be dismissed as it wasn't too much of a reach down the rankings and it's an exciting fight. However, Werdum vs Cain is just wrong. There is no way you can justify it. Along with the unprofessional and shameful favoring of certain fighters, makes it seem like its run by greaseballs. McGregor is a great fighter and knows how to promote himself, so there's no blame on him but the organizations itself should not be bashing its own employees, let alone it's own champion. I don't even like Aldo, and I feel like he has been whining a lot lately. However, I see his anger with the structure of the company. On top of all that, the favorited fighters by the company are the ones who get the biggest paycheck. That's understandable, I mean it's a business and you need to make smart investments. Taking away a fighter's ability to make money on his own with the whole Reebok move, not only hurts the fighters, but tightens the vice grip they already held on them by endangering their financial stability. I hate boring fights as much as the next guy, but fighters now have to adapt their style, not to have the best chance to win, but to catch the eyes of the top company officials. Also it promotes trash talking, which is great when it's genuine like Jones-Cormier, but when it goes bush league, it's just embarrassing. Also Dana White and that's self-explanatory. Anyone also feel like it's taken a few steps back lately? Sorry for the rant.