I would think it does affect things. The biggest UFC cards on on Saturday, when there is usually a huge NCAA football game going on in primetime on ABC and/or ESPN. Even PFL doing their thing on Thursday gets fucked off some, bc there are NFL games on Thursday nights. There are NBA games during that time every night. NCAA games as well. Their target audience is like men 18-40, and most men that watch sports in the states love football or basketball. Now, it isn't to say that people won't skip a game to watch a huge star like Conor, or Floyd. Of course they will, those guys aren't on every week like the Patriots or the Cowboys or the Heat. I guess what it all boils down to is that there really aren't enough stars in MMA. The NFL has like 100. People wanna watch Tom Brady go out and smash records and win Super Bowls. I don't even like the guy and I still watch. No one cares about Anthony Smith vs Volkan Ozdemir. Regular Joe's would flip channels and see those guys and wonder, "Who are these bums? Where's Conor?"
And I take into account too that people have so many sports to watch in the fall, on so many days, they have to take or leave a lot of them. Most people aren't going to watch a sport every time it's on, bc they already did three other times this week and they have other shit to do. Established sports and organizations don't have to worry about it as much, bc if one fan doesn't watch, there are millions more who will. MMA is different, bc there aren't that many fans. In a country of 300+ million in the States, like 300k will order a UFC PPV. Not good numbers. Like ~200k will watch a free Bellator card on Paramount. Any random NFL game featuring the Cleveland Browns will get tens of millions of viewers.
Thus whole discussion makes me sad. It really hits home that our sport has a huge uphill battle for a long, long time. How in the fuck did K1 get 30 million people to watch Bob Sapp fight a Sumo?
And that is a segue into my next point, one of these orgs need to bite the bullet and let Justin Timberlake fight a pro wrestler or a baseball player. It's the only way.