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- Nov 28, 2002
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I think there is some lack of context here. UFC 40(the turn around for the UFC) did 400k buys which was absolutely huge at the time. His worst PPV numbers are still well into the black, and his best numbers are amongst the best. Fans like rivalries and rematches. Give them something to talk about and be excited about and they buy.
I bought Lennox Lewis/Hasim Rachman I because it was 15 or 20 bucks for the PPV. If it was a regular PPV price i never would have bought it because i didn't think Hasim had a chance after being KOd so viciously by Oleg. Obviously i was wrong but the point is casual fans won't pay full price for a PPV unless they think the fight is going to be competitive whether they like the champ or not. For some reason the UFC doesn't get this and charges the same for every PPV and buy numbers represent that.
I bought Lennox Lewis/Hasim Rachman I because it was 15 or 20 bucks for the PPV. If it was a regular PPV price i never would have bought it because i didn't think Hasim had a chance after being KOd so viciously by Oleg. Obviously i was wrong but the point is casual fans won't pay full price for a PPV unless they think the fight is going to be competitive whether they like the champ or not. For some reason the UFC doesn't get this and charges the same for every PPV and buy numbers represent that.