When Conor is headlining a card, it represents a massive opportunity for the UFC. Rarely do they ever get as many casual eyes tuning in as they do when McGregor is on the marquee- Every single one of these casuals deciding to check out the fights represents an opportunity to create a new fan of the UFC. You would think the UFC would use this extraordinary opportunity to showcase two of the promotion's extremely talented and entertaining fighters (of which there are no shortage) in the co-main event spot. Sure, I understand not wanting to make a title fight as the co-main- It's disrespectful to the champ to be second billing to a non-title Conor fight. But there is still an extensive list of phenomenal fighters that the UFC could have put in that spot to showcase the beauty of this sport- Ngannou? Jairzinho? Gaethje? Poirier? Felder? Hooker? Gastelum? Yair? Korean Zombie? Aldo? Cody? JDS? Cannonier? Shabahzyan? Geoff Neal? Fighter Kevin Lee? Derrick fucking Lewis? How on god's green dick did they settle on Holly Holm and Raquel Pennington? You could literally throw a dart at the UFC rankings board and come up with a more compelling matchup than that. The fact that it was (predictably) a complete snoozefest only accentuates the complete and utter failure by the UFC. It is genuinely hard to fathom the level of incompetence required to botch an opportunity of this magnitude.