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According to Nielsen marketing research company, Khabib is #7 most marketable athlete in the world in their Top-50 List.
"The World’s 50 Most Marketable Athletes list is powered by Nielsen’s athlete marketability assessment methodology. Called the Influencer Selection and Measurement Framework, the methodology draws on vast amounts of social media data to generate an Athlete Influencer Score comprising four key data points: relevance, reach, return, and resonance.
Designed to accurately monitor social campaign effectiveness, the framework incorporates a range of performance and sponsorship-related KPIs, such as social following, content engagement, fanbase growth over time, media value, and the performance of branded versus organic content. For this list, the Instagram accounts for over 6,000 athletes from 21 sports were tracked over the last 12 months."
1. Leonel Messi
2. Christiano Ronaldo
3. Lebron James
4. Virat Kohli
5. Bianca Andreescu
6. Neymar
7. Khabib
As interpret it, this list measures social media presence and outreach and effectiveness of social media marketing campaigns.
IMPORTANT!
People are already spitting shit in the comments. This does not mean most popular, GOAT etc.
READ THE FOOKING DESCRIPTION! This measures their social media campaign effectiveness.
"The World’s 50 Most Marketable Athletes list is powered by Nielsen’s athlete marketability assessment methodology. Called the Influencer Selection and Measurement Framework, the methodology draws on vast amounts of social media data to generate an Athlete Influencer Score comprising four key data points: relevance, reach, return, and resonance.
Designed to accurately monitor social campaign effectiveness, the framework incorporates a range of performance and sponsorship-related KPIs, such as social following, content engagement, fanbase growth over time, media value, and the performance of branded versus organic content. For this list, the Instagram accounts for over 6,000 athletes from 21 sports were tracked over the last 12 months."
1. Leonel Messi
2. Christiano Ronaldo
3. Lebron James
4. Virat Kohli
5. Bianca Andreescu
6. Neymar
7. Khabib
As interpret it, this list measures social media presence and outreach and effectiveness of social media marketing campaigns.
IMPORTANT!
People are already spitting shit in the comments. This does not mean most popular, GOAT etc.
READ THE FOOKING DESCRIPTION! This measures their social media campaign effectiveness.
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