Media KOB video blog is the pattern most fighters should look for

[matheuss92]

Ive been watching Paulo Costa "The King of Bitchs" diary video blog on youtube and it came to my mind that every single fighter should try something like that approach. Dude is 100% transparent about his weight, his diet, his day by day, everything that somehow make us, fighting fans, interested about!

More than that, his team makes an effort of putting daily videos, well edited and translated for no portuguese speakers. For the last 2 weeks, it looks like I have an opportunity to really follow a fighter during his week before the fight, unlike the ufc embended, that tries more to promote the fight than anything.

In an Era that transparency is something REALLY valuable to countries, to companies, what Paulo gives us is something that EVERY fighter should start to do. BRING THE FANS next to them.



Cheers to the King of Bitchs, the Natty GOD

 

[SalvadorAllende]

Yeah. Have been following all his camp. Pretty awesome.

Also for the weigh maniacs who love to speculate about walk around weight and all that crap... this dude weighs in every single video. He even uses 2 scales.

 

[matheuss92]

Yeah. Have been following all his camp. Pretty awesome.

Also for the weigh maniacs who love to speculate about walk around weight and all that crap... this dude weighs in every single video. He even uses 2 scales.

You see he does it for the fans. Everysingle one. Brazilians use to focus on their home cuntry, as they could usually go big in brazil, like belfort, aldo, anderson, without the need to bother to the "international" fame. Dude is doing it for the fans

 

[SalvadorAllende]

You see he does it for the fans. Everysingle one. Brazilians use to focus on their home cuntry, as they could usually go big in brazil, like belfort, aldo, anderson, without the need to bother to the "international" fame. Dude is doing it for the fans

He is legit charismatic. The production quality is great and the amont of content they are uploading is incredible. Really smart.
Once his audience grows I expect him to start cashing check on sponsors.

A lot of fighters have YT channels now or are associated with one (Holloway, Masvidal, Mendes, Anatomy of a fighter, EMG Access or something like that.. etc) but Paulo content is way better than everybody else.

 

[Mahkor]

Paulo has a great social media team.

 

[Pain4Pain]

He wears makeup so he’s actually the King of Twinks