According to Ariel @ 2:40
Jon Jones is the 3rd highest paid fighter despite drawing less than McGregor, Khabib, Nate Diaz and Jorge Masvidal. Hell, Ben Askren had more buzz. And in his career historically he drew less than Honda, Lesnar, GSP, and at times Anderson Silva.
How can anybody justify Jones potentially making more money than Khabib with how big he is globally and definitely making more than Nate Diaz who draws more and always makes an entertaining fight? If win records and achievements dictated pay, Mighty Mouse would be one of the highest paid in the sport, Moose would have got the money he was calling for instead of getting released and Cejudo wouldn't have "retired". That's not how the business works and if you're going to argue it should, then you'd also have to argue that Amanda Nunes get Deontay Wilder money too.
Jones isn't a money maker. And trying to leverage his arguable GOAT status when he has fallen off hard and lost his last fight is desperate and nonsensical. Either Jon is delusional which is absolutely believable given his megalomania or this is a diversion to avoid the Reyes rematch which I'm sure has been offered to him by now.