Money fights. Robbie and RDA don't produce as much as cowboy does for ratings. Robbie and RDA also have pure grit toughness as well. Cowboy on the other hand caves when he faces opponents that are being the aggressor and Conor may be able to put Cowboy in such a position where he could be finished if they reach this psychological hurdle that burdens Cerrone with such fighters that exhibit intense pressure and pace without backing down from his strikes. That's why Cerrone has never been and will never be champ. He does not have the grit and fire to reach deep down so Conor can be more of a bully with this mindset.