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Short-Sighted UFC Loves Drama Queens
“When you build an icon that is based off how well they trash talk, and if they’re winning or losing, then as soon as they lose, their trash talk is no longer valuable. The star power diminishes pretty rapidly.
“When you build your audience to expect you to only win, it’s not realistic in martial arts. You’re never going to win every fight.
“We don’t market off of a quick-sell. It’s not about the rivalries or the immediate drama. It’s about building local heroes that have global potential. They can entertain globally but they’re supported locally, by their country. There’s something really valuable about that.
“When you build somebody who is a hero to children, to people, inspiring them to be better, then it really doesn’t matter if they win or lose. People are going to rally behind them harder when they lose. They’re going to say ‘That’s my hero, they’re going to come back stronger. I don’t care they lost. I’m still going to stand by them because I love that person and what they stand for.’
“The longevity of that, the long-term picture, the strong fanbase that actually care about the martial arts and care about the fighters — I think in the long run it’s a much more effective way to market [than drama].”
https://www.bjpenn.com/mma-news/exc...h-talk-can-be-counterproductive-for-fighters/
“When you build an icon that is based off how well they trash talk, and if they’re winning or losing, then as soon as they lose, their trash talk is no longer valuable. The star power diminishes pretty rapidly.
“When you build your audience to expect you to only win, it’s not realistic in martial arts. You’re never going to win every fight.
“We don’t market off of a quick-sell. It’s not about the rivalries or the immediate drama. It’s about building local heroes that have global potential. They can entertain globally but they’re supported locally, by their country. There’s something really valuable about that.
“When you build somebody who is a hero to children, to people, inspiring them to be better, then it really doesn’t matter if they win or lose. People are going to rally behind them harder when they lose. They’re going to say ‘That’s my hero, they’re going to come back stronger. I don’t care they lost. I’m still going to stand by them because I love that person and what they stand for.’
“The longevity of that, the long-term picture, the strong fanbase that actually care about the martial arts and care about the fighters — I think in the long run it’s a much more effective way to market [than drama].”
https://www.bjpenn.com/mma-news/exc...h-talk-can-be-counterproductive-for-fighters/