The funny thing is that investors are going to get totally screwed. In theory, this should be a sound investment -- IF they use capital raised from the IPO to help pay down their debt. However, that would essentially be them selling off their shares and then paying down the company debt with their own money (with the company now over 50% owned by investors).
Do we really believe these guys are going to do the right thing? They're using this to de-leverage themselves and they will find ways to pocket almost all of the money from the IPO. The company will then be just as debt ridden as it was before, but now if it fails, the former majority stake owners are no longer left out in the cold.
Ari and whoever else are selling off over 50% of the company, but they're making Class Y and Class A shares with 20 and 1 vote per share, respectively. For those who don't understand, there's something called "dual class shares". I can own 100% of a company, but then go public and sell 90% of the shares. However, I give my shares 20 votes each and the other 90% of the shares 1 vote each. That way I get a 200:90 vote ratio. So even though I only own 10% of the company, I still own a voting majority to control the company.
So these guys are still in charge, they still have the voting majority, but they have de-leveraged themselves of the financial risk. It's a joke. They should be legally required to use the IPO funds to pay off the companies debt, first and foremost.