Really infuriates me this. I basically have Virgin Media at about £70 per month purely because I get BT Sport, and I can record UFC events.
Even whilst free, since going into recovery from alcoholism I wouldn't stay up until 3am start to watch a main card.
Like fuck would I pay £19.99 to watch a card that finishes at 6am local time. It's an absolute disgrace.
I am an avid fan of the sport and I wont pay for it, so I cant imagine that casual fans will. This is so detrimental for the development of the fan base here.