1. UFC 246: Usman vs. Masvidal 1.3M 2. UFC 251 McGregor vs. Cerrone 1M 3. UFC 253 Adesanya vs. Costa 700K 4. UFC 249 Gaethje vs. Ferguson 700K 5. UFC 254 Khabib vs. Gaethje 675K Source MMA Focus I'm floored that Khabib vs. Gaethje didn't do better. I thought the matchup was intriguing enough to have stronger PPV buys. I'm shocked that Adesanya vs. Costa didn't break a milli. I blame the UFC for a weak build-up for that fight. Had Burns fought in UFC 246 instead of Masvidal I wonder how many buys that PPV would've generated? I'm guessing Masvidal added an additional 700K PPV buys.