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So hes an OG 155er and needle mover.... so he should jump over all the other better, more qualified contenders? I do follow the "sport", and no, I still don't really know why they're having a rematch at 170 when neither of them fight at WW, aside from Conor's destroyed pride. And nor do I know why a fight at WW between the two of them means either of them should skip ahead of deserved challengers at a different division. There's at least 3 people ahead of either Nate or Conor at LW for a title shot.
And no I dont care about "who sells more" because, just like you, I don't receive any PPV points and I really dont care how much the UFC profits off each fight, nor do I think they should arrange every fight based on their profit. I'd like to see the best fight the best - thats supposed to be the point.
Otherwise just give CM Punk an instant title shot. He'll likely outdraw everyone in the UFC outside Brock. Who cares if he's 0-0. He's a "needle mover".
He's ranked #4 at lightweight he would not be jumping over many fighters. I think El Cucuy is the only one ahead of Nate atm given his monster win over Conor in the first fight. To refresh your memory a bit here Conor was supposed to fight RDA for the 155 title then RDA pulled out and Nate was a last minute replacement. Took the fight on 11 days notice which is why they fought at a higher weight. Nate asked for 5 pounds initially and Conor offered 170 just for the books.
The only reason their rematch is not at 155 because Conor demanded the exact same stipulations as the first fight so there's no excuses.
CM Punk won't be a huge draw unless he proves that he is a real fighter which at this point is hard to believe. I will say if he wins impressively he has a chance at moving needles.