YouTube (Google) and old media waging war with youtube personalities?

[touchedbyjab]

They have competition. There's loads of other platforms. Vid.me, Daily Motion, Vimeo.

The content creators that bring the views to Youtube need to organize and form a coalition. Until then, they're just like divided Native American tribes ready to be picked off one by one by the Union soldiers.

They need to have negotiation power with Youtube in order to stop Youtube from dicking them around.

Guys like Pewdiepie, Phil Defranco (sxephil), Sargon of Akkad(Carl Benjamin), Mark Dice, Paul Joseph Watson need a unified rep.

If they're alone they can be targeted individually. If they're unified and have rep. They could negotiate terms. Or even stage a massive switch as a nuclear option.

I agree with this idea. It's dumb of youtube to want to silence people like PJW and Pewdiepie. Just because they aren't PC and push the liberal narrative? They will kill themselves if they do this, but I'd rather it play out as you described: Unify with each other and move to another, truly free platform. Twitter/Facebook/Reddit are all going the way of censorship. It's a worrying trend indeed.

 

[Fluffernutter]

What if Youtube adds an option for advertisers to choose what categories their adds are seen on?

- Sports
- Politics
- Cat

Etc...

That way they can pick and choose what kind of videos their ads will be seen on.

If Walmart doesn't want to be associated with a political commentator, then they can just check the Cats, WWE clips, Baking, and DYI Home fixerupper videos boxes.

 

[EL CORINTHIAN]

Genuine question here but do you, the consumer, give a flying fuck if you see a swiffer commercial attatched to some fringe video on youtube?

Would it deter you from buying a product if you saw an advertisement that was completely mismatched to its content? Beyond the fact that its bad publicity the actual consumers seemingly don't give a fuck. Im sure corporations want to be specific with their audience but i hardly doubt they would not want to be associated with high volume/traffic channels regardless. Corporations aren't making a political statement here, they just want to make the most money possible and being associated with "extreme" opinions is a bad look. As far as im concerned the only one lambasting society with the so called boundaries of what constitutes "extreme" opinions is the media which also happens to be dying by the minute. It bothers me that the infinitely rich media outlets are completely unscathed by this while the random youtuber is basically destroyed by it.

 

[Cirris]

Genuine question here but do you, the consumer, give a flying fuck if you see a swiffer commercial attatched to some fringe video on youtube?

Would it deter you from buying a product if you saw an advertisement that was completely mismatched to its content? Beyond the fact that its bad publicity the actual consumers seemingly don't give a fuck. Im sure corporations want to be specific with their audience but i hardly doubt they would not want to be associated with high volume/traffic channels regardless. Corporations aren't making a political statement here, they just want to make the most money possible and being associated with "extreme" opinions is a bad look. As far as im concerned the only one lambasting society with the so called boundaries of what constitutes "extreme" opinions is the media which also happens to be dying by the minute. It bothers me that the infinitely rich media outlets are completely unscathed by this while the random youtuber is basically destroyed by it.

Well, TBH, I don't usually see commercials on my main PC, and Laptop, since i got them hooked up with Ad block, and No script. I do whitelist some of the channels that I'm subscribed to as I'd like them to get ad revenue over something corporate.

 

[GriftyMcGrift]

Genuine question here but do you, the consumer, give a flying fuck if you see a swiffer commercial attatched to some fringe video on youtube?

Would it deter you from buying a product if you saw an advertisement that was completely mismatched to its content? Beyond the fact that its bad publicity the actual consumers seemingly don't give a fuck. Im sure corporations want to be specific with their audience but i hardly doubt they would not want to be associated with high volume/traffic channels regardless. Corporations aren't making a political statement here, they just want to make the most money possible and being associated with "extreme" opinions is a bad look. As far as im concerned the only one lambasting society with the so called boundaries of what constitutes "extreme" opinions is the media which also happens to be dying by the minute. It bothers me that the infinitely rich media outlets are completely unscathed by this while the random youtuber is basically destroyed by it.

ya how advertising still has such a huge influence is still a mystery to me

 

[EL CORINTHIAN]

Well, TBH, I don't usually see commercials on my main PC, and Laptop, since i got them hooked up with Ad block, and No script. I do whitelist some of the channels that I'm subscribed to as I'd like them to get ad revenue over something corporate.

You can whitelist certain channels? I had no idea. I'd be willing to watch some ads if it meant getting more revenue for certain channels.

 

[MiniCraque]

I think focusing on the advertising issue is misguided. I've said countless times that Youtubers are, broadly speaking, share this sense of self-entitlement that is just bizarre. Youtube appeared out of nowhere and, since it's an entirely new business that didn't exist before, has been very slowly adjusting into what they think a proper business model should be. Content creators got used to making a shit ton of money when Youtube just didn't know how to distribute ad revenue or create even the most basic guidelines to what they think should be done on the platform. Now that the model is maturing and Youtube is figuring out how to win over bigger advertisers by controling how the advertising system works, these content creators have began to realize a lot of their content is not (and, frankly, wasn't ever) what most advertisers want to be associated with. So now they scream bloody murder because their content is a bit edgy and scares away big brands.

The intelligent ones have already settled down on this because they're perfectly aware that content loaded with controversial themes and/or unorthodox delivery won't ever bring in money from giants like, say, Pampers. It's their advertising money and they're perfectly entitled to choose where it gets alocated.

Now, there are legitimate complaints to be made about how Youtube algorithms are prioritizing content made by corporate media, clickbait garbage or spam. But I don't see many of them making this point.

 

[MiniCraque]

btw I didn't know this Paul Watson before this, but the guy is a complete tool. Is he seriously suggesting Alex Jones is NOT an extremist? He's making pretty standard business decisions sound like leftist boycot which is just retarded. No, he's not the political equivalent of CNN or MSNBC. Fox News is. He's the political equivalent of whatever dumbass far left Youtubers there are. And if there aren't many, that's just because the alt right was quicker to get on the platform.

If I create a channel themed "lets kill all the rich white people and take away their stuff" (speaking anectodaly of course, I'm white and from a moderately wealthy family), chances are I won't bring in a lot of advertising revenue. Well take a look at this egregious rightwing censorship!

Youtubers will kick and scream for a while but eventually they will realize they're now under the same logic other industries (music, films, TV, basically all other forms of content) have followed for ages: if you want to maximize profits, you are bland and sterilized. If you want to take artistic and/or political liberties, you will 100% do it at a cost.

 

[SleepyBoy]

Can't YouTube just do what Sherdog does and take money for redirects, porn and malware?

 

[Lanx]

Im a notoriously shit thread starter so bear with me as i realize i cant exactly drop a couple of videos and just bounce without explaining them. Basically the issue is that there is some pressure being put on youtube by coporation's to figure out how to allocate their advertising to non-extreme YT accounts so that they are not associated with these people......ok sure that makes sense. So now youtube has this "restricted" mode that basically blocks a lot of (if not all of) the content being produced by people like the ones above. Im not making this out to be a left vs right thing either as these two ideologically seem to be opposite to one another in many ways (minus PC culture and Islam) but more about old media vs newer platforms. This basically destroys a lot of channels all in one shot as the traffic they will be getting will drop severely and as a result less money coming their way. Pewdiepie is on the extreme list just as a reference point.

Lets be real for a moment, but im willing to wager that most people now a days do not get their news from the telly as much as they do from the net. It's kind of funny because as i watched these two videos it had occurred to me that i have basically given up on watching TV and have completely replaced it with the internet. A lot of the news i hear are either on forums or on youtube from personalities like these two.

I realize im terrible at explaining this stuff so im hoping someone much smarter than me can kick off some dialogue here because it seems important.

you have to OPT IN for restricted mode

It is locked on a device/browser level, so it is restricted per physical device, not account.

Why is there restricted mode? lazy family mom wants to just hand youtube over to kid to watch teletubbies or whatever.

also

libraries don't want freaks watching porn and jackin off no more

If you're the owner of the physical device and want these restrictions placed on the viewer, as mandated by whatever guidelines Google puts out, restrictedmode does it's job well.

 

[Unsurprised Diaz]

They took our jerbs

 

[GtehMVP]

Youtube needs competition badly and they are creating the conditions for competitors to sweep in . YT is in a bad place, trying to appease their userbase and advertisers, which are in conflict with each other. As others have mentioend, there are platforms already and If I was big name on YT, I'd be forming coalition with fellow content cretors to start migrating elsewhere.

I put the blame solely on YT for not addressing this sooner, as ads rarely matched the content. Also, the usual pc crowd has been unjustly attacking YT personalities with total fabrications. Youtube should have stood up for their big bread winners instead of ignoring them, or throwing them under the bus like they've done with pewdiepie and their mass demonetization play lately.

http://bgr.com/2017/02/14/pewdiepie-fired-disney-and-google/

 

[Metusalemi]