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Discussion in 'Gear & Equipment Discussion' started by Ryukyu Damashi, Sep 14, 2017.
You don't mess with the Italiens lol
What a crazy mofo. Overpriced gear too. Great looking tho.
Damn...hope Stefania doesn't end up in a Thai jail haha.
Looks is one thing but heard it doesn't last long.
Heard the same thing.
That is crazy.
He is going to need to quit doing business out there if he doesn't want to get cut up.
I have always wanted a pair of gloves from them but I don't know anymore. Don't want to support douchebags.
I always wondered when Yokkao would fold. Their business model was doomed to fail and I was surprised they lasted that long. I guess now I know why.
I doubt that anyone remembers but a poster on here many years ago did a review on Yokkao gloves, it was quite scathing. The review didn't last long before it got taken down and couldn't be found...
i have a pair of their "14 oz" gloves...they feel like 8oz gloves and are falling apart after i used them less than 10 times. i would recommend other brands over yokkao. their shorts are ok but that's about it.
Is there an updated video? The one in the link has been removed....seems to be a common theme with Yokkao.
people at my gym love overpaying for Yokkao gear, and they get showered with admiring attention. They are very flashy and bright when new, and it can give off an illusion of quality but they don't seem to hold up very well. I would bet that 90% of Yokkao sales are to Westerners that worship Saenchai.
it really is. only reason i ever came across the brand.
this don made the website an offer they couldn't refuse.
what was their business model?
Rumor is, money laundering. But who knows.
I wouldn't claim to know the details of their business model. All I can comment is what I've observed.
I recall Yokkao entered the market when Fairtex and Top King were on top of the game. Yokkao came in guns ablazing, massive amounts of advertisements, sponsorships and the likes. When Buakaw left Por Pramuk after the money fiasco, they even set-up the Banchamek Gym with him (and we all know Buakaw probably didn't have that kind of money.)
As for their gear... while Fairtex and Top King were both coming out with new designs of gloves - boxing-style, Mexican-style, extra padded wrist, etc - Yokkao's gloves looked pretty much like traditional Thai style gloves with bright colours, and charging Fairfax prices or above. Even the shorts were crazy expensive. And whatever few reviews I read of their equipment were quite negative.
Fast forward till today, I still do not see many people using Yokkao gear. Whatever pictures I see are advertisements for Yokkao and their sponsored fighters. Neither do I see many reviews or enquiries here in Sherdog.
My guess is that their business model was to flood the market with advertisements and establish themselves as a premium Thai brand while hoping consumers will take the bait and purchase their over-priced items to fund their marketing. And IMO, there's no way they have sold enough gear to fund their expenses. Unless they've made substantial amounts through ticket sales of their events. And now I know that them selling their overpriced gear which they got at zero cost is also another factor.
And this makes sense too.
Their gloves in the beginning were rebranded Muay Thai Brand gloves. Famous for the liners to rip out and the thumb stitching to split.
I'd rather wear $30 gloves over Yokkao any day. Guy at my gym had them. He gave them away after three weeks.