I'm going to disagree somewhat here.
Women have body positivity because they're judged on appearance. Men have the guys telling them that they don't need a bunch of money to get laid because they're judged on earning capacity. People seem to forget that whole pick up artist era which was specifically about telling unattractive, low earning, men that they could get laid with non-traditional characteristics. No one says being a virgin guy makes you a loser. Just like some parts of society still shame women who fuck too much (see Kardashian, Kim - who still gets dogged for her promiscuous past). In the middle of society, people don't care either way. Only the fringe characters are really worrying about that stuff.
Average guys are doing fine. So are average girls. There's a reason we don't see average guys, who've failed with women more often that they've succeeded, shooting up anything. And it's because they don't live in a bizarro world where they believe that women should stick to hyper-traditional roles for themselves while also expecting those same women to abandon hyper-traditional expectations for their potential partners.
Women should want to be housewives but they shouldn't judge the man, who will be the sole breadwinner, on his income.
They're dumbasses who prefer to see themselves as victims.
Men are judged based on apperance as much as women in my experience....Apperances as a guy takes you a very long way...but yes men are judged than more just 1 way, but apperances is very very high imo.
Height on tinder tells u how harsh the world is against average men...Women will outright discriminate against short guys....Society doesn't give a shit...It's perfectly well, if a women outright discriminates based on apperance...I know if guys did a similar statement against women, society will sympathize with the women and call guys jerks.
As for pick up artist...you are right, they were created for non attractive regular guys to get laid....However the fact that this exist for men, shows how much harder men have "it"in modern relationships...There is no PUA equivelent for women...why? Because a women can be fat, and look meh, yet they will still have atleast one guy flocking to them...so even tho women are judged "more" by apperance, even with little to no effort, they have a shot at a relationship..A guy judged by apperances that doesn't live up to "standards", would have to make it up with pua crap, etc...so even in apperances, an ugly guy will have it way worse than an ugly women...Sure you can claim that a guy can simply become charismatic and get laid, but the point is, that its much harder for a guy to get a relationship, thus apperances set back a guy more when it comes to relationships.
Slut-shaming being bad is advertised by society..whether or not, most of society has embraced it, is another story but they are pushing that way of thought....Virgin-shaming for men is real and society is in no way speaking against it...Em I saying, mainstream society constantly talks shit about virgins? No, but I know that if a normie mainstream person found out a 25 year old guy was a virgin, they will judge em way more harshly than a 25 year old women virgin.
As for average guys doing fine...everybody in the west(men/women) are doing fine but there is an inequality issue imo...As for why their aren't any shootings, its because people are more rational than we think(or they fear consequences) but that doesn't mean that they don't see inequality.
As for the traditional-roles...yes the incels or whatever are inconsistent with this logic...If they were pro-housewife role then yes, they should be pro-provider role, which will mean that they will be judged by their accomplishments/jobs/etc.
However, mainstream western women do exactly the same shit...They are judging men on how good providers they are(traditional)and by how they look.....yet they want guys to message first in tinder, and just do overall traditional crap, all while society tells us, it's wrong to judge women based on looks(this is attacking only 1 side of tradional crap, and it benifits women)....To me this is logically inconsistent as well.