Of course you would if your a fan of MMA.
That is kind of what happen when WCW went ape shit on WWF roster years ago. You had a brand with strong foot hold on the whole market by a mile and was caught in a transition period of old stars and creating new stars. WCW poached a large percentage of the old, new, and some up and coming stars. Combined with a good story line and very quickly they where trading shots with the WWF weekly with ratings and PPV buys.
In sports fans seek out the best that sport has to offer. That is why most sports have a premier league and everything else below is fighting for scraps.