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I like Stipe, but unfortunately he is not a big draw. Based on PPV history, the only times the PPVs he has been the main event has met or exceeded 300,000 buys have been when there was another attractive fight or co-main on the maiin card:
UFC 198: Werdum vs Miocic (217,000)
UFC 203: Miocic v Overeem (450,000--CM Punk fight on main card)
UFC 211: Miocic vs. Dos Santos 2 (300,000--Joanna as co-main event)
Aren't those numbers more of the new normal now than a sign of a low selling card? Aside from Conor, Ronda, Brock nobody is expected to hit a million buys. Then there's the hope that guys like GSP, Jones and Diaz bros can still draw their higher 700k + numbers.