The sureshot for formula for success (in their minds) was brainstorming and coming up with list of ideas/gimmicks that would in theory bring success to their promotion like the standings table (with points and eliminations), the one million dollar prize incentive (that should’ve attracted better known name talent but didn’t) and the whole tournament format which has been proven to be a successful endeavor for the orgs that have known how to do one. On paper it was a bunch of ideas on how to fix the sport and make it about merit and talent instead of popularity but they fell short because in order to be successful you need to start with better household marquee name fighters imo, that’s the best bait to attract hardcore and casuals alike, and then growing it from there. They failed in that aspect , therefore weakening their whole mission which had been a good ideas from the start and strong in conception but poorly executed.