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This is important.You're thinking US only. Viacom/Spike has channels all over the world for which Bellator is basically free quality (looking at least) programming that they own. Slightly different situation than comparing it to some programming in one country they didn't own. Unless Bellator is losing massive amounts of money within the US, I'd think they'll keep it around.
Here in Argentina you can watch almost every Bellator card Live on Fox Sports. And they dont do bad ratings because there are casuals that tune.
Fridays 22:00hs.. I guess Fox pays them some money to be there right?
PS: A few years ago Fox Sports used to broadcast UFC and then they switched to Bellator from one day to another. I guess 95% of people that watch did not even realize.