I keep hearing this phrase and I would like to know exactly what he has done for the sport. Serious question for the older fans who were watching UFC 1, 10, 50 live. He signed fighters that nobody else couldn't? He marketed the UFC brand with his own original ideas? Has he done more for the sport than guys like Chuck, Tito, Randy, BJ who made the sport more mainstream? Or "stars" like Conor, Brock, GSP, Silva? Or even Rogan who promoted MMA and UFC everywhere he went?