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Ok true. I may have overstated when I included GSP in that statement, but I bet that was more older fans wanting nostalgia and not casuals. But it still stands that casuals don’t care about Khabib or Woodley.GSP's last fight did almost 900k buys. Casuals dont give a fuck about him? Yeah ok.
Its also about rivalries. Before the COnor fight if Nate Diaz headlined a PPV it wouldnt have done even 300k buys but with Conor it broke records.
Same with Khabib. The heat between them, the clip of Conor getting arrested and throwing the dolly, that shit sells a fight. That would be a big fight.
Conor losing against Mayweather and not fighting MMA in a couple years is cutting his popularity, but any fight he has will be big because people will want to see if he still has it when/if he returns.