You know Randy Couture (then the 3rd-ranked heavyweight) vs. Brock Lesnar (2-1 as a professional) broke a million pay-per-view buys? And Tito Ortiz vs. Ken Shamrock III was the highest-rated fight in American history before Kimbo Slice came along? And that the only reason the UFC's not an organization that went bankrupt 11-years ago is cuz' they made a reality show that was like a shitty version of Big Brother? We Americans really only care about rankings. It's also moronic to think the false-stereotype of the Japanese being completely fad-obsessed acted in anything more than a tertiary capacity (at best) regarding this sport's post-2007 Japanese-recession.