I'm saying that the ship has sailed and consumers have made their choices, and we will see if something like pre-packed pills are something that consumers want to pay more for, and, more importantly, if insurance companies will pay more for. This service seems like something that could really benefit seniors who don't have family members helping them manage their multiple medications (back in 2008 or so I read an article that your average senior was taking 5 different medications) leading to better compliance and fewer errors.