Dana has made it crystal clear time and time again that the UFC is looking for fighters that are going to attempt mount offense. He has said time and time again that the fighters need to try and finish their opponents, and not just cruise and and take a passive approach.
Woodley displayed beautiful TDD against Maia, and thats it. He is faster, younger, has more power, and has better striking than Maia, yet he threw the least amount of punches in a championship fight in UFC history. That comes off ass cowardly to many people.