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I currently subscribe to BT for UFC. Footie is a bonus. I subscribe to Sky Sports because you get boxing and footie, fuck it why not. But that is more than £50 per month for those, plus whatever the basic Sky package is. If UFC disappears onto some inconvenient or inaccessible channel that is a pain to access, not only am I not paying for it, but I'll cancel BT and Sky altogether as well.
The line is fucking drawn.
Netflix, Amazon Prime, Fight Pass and the occasional DVD purchase will do me just fine.
My prediction is in 5 years we will see a lot of the OTT services combining & more competitive pricing.
There is no way for them all to survive with small pieces of the pie