Yes ESPN sucks. Yes ESPN will attract more clueless casuals. However, there is no denying that the UFC can really gain new market share off this deal, and grow as a company all together. This is a first step to becoming a powerhouse sport and bigger than soccer.... Which is great because i want the UFC to have enough money to at least ATTRACT TALENT, something soccer has been doing for decades. I want kids to look up to Jon Jones, and dream of becoming what Jones became. Cant wait for UFC on ESPN! IT IS TIME! JUST BLEED!