UFC PPV sales 2017 *updated for UFC 214*

[FrankieNYC]

@HI SCOTT NEWMAN

This is why I go to Meltzer.
The real details & not just Wiki numbers

While there were 10,529 in the building, just 223 shy of capacity, only 6,631 was paid with a gate of $3,003,250. Even more notable is that it was about $2 million of fan ticket sales and $1 million in casino buys (that’s not unusual for Las Vegas).

So if it looked empty, a lot of the 4,000 freebies never bothered

 

[AndrewGolota48]

Lorenzo is just undeniably the man.

 

[FrontNakedChoke]

Hundreds of thousands of PPV buys.

Poor UFC.

 

[BWC]

Damn UFC 211 only sold 300k? It seems like 80% of people who buy Conor and Ronda's fights were total casuals

Ding ding. Hardcores are good for 250-350K buys max..

 

[BWC]

PPV isn't their only source of income man. You got tv deals all around the world, fight pass, merchandise, gate $$, etc. but yes, overall ppv this years have been a disappointment.

UFC 211 having 2 title fights and a stacked card and getting at most 350k buys isn't a great sign. They obviously made money, but still 350k seems low.

It's all correlated. It's not like middling PPV numbers have been offset by booming FOX Ratings. The two FOX Cards in 2017 have been the lowest rated UFC on FOX cards in the deals history. Fight Pass is a very small part of the UFC's revenue.

The reality is UFC is having an AWFUL year, let's not sugarcoat it..

 

[FrankieNYC]

It's all correlated. It's not like middling PPV numbers have been offset by booming FOX Ratings. The two Fox Cards in 2017 have been the lowest rated UFC on FOX cards in the deals history. Fight Pass is a very small part of the UFC's revenue.

The reality is UFC is having an AWFUL year, let's not sugarcoat it..

While I won't say "awful", certainly compared to 2015/16 its a huge hit

but what I think @Tamriel Terror was getting at is the 211 event made money besides PPV.
Wherever 211 aired across the globe, UFC received set amount of money due to the contracted TV deals.
UFC is making money in 2017 & I think that was his point (not that it was making shitloads)

 

[BWC]

While I won't say "awful", certainly compared to 2015/16 its a huge hit

but what I think @Tamriel Terror was getting at is the 211 event made money besides PPV.
Wherever 211 aired across the globe, UFC received set amount of money due to the contracted TV deals.
UFC is making money in 2017 & I think that was his point (not that it was making shitloads)

OK well do we have any ideas of how many views it got around the globe?

 

[Tamriel Terror]

While I won't say "awful", certainly compared to 2015/16 its a huge hit

but what I think @Tamriel Terror was getting at is the 211 event made money besides PPV.
Wherever 211 aired across the globe, UFC received set amount of money due to the contracted TV deals.
UFC is making money in 2017 & I think that was his point (not that it was making shitloads)

Thank you. They aren't doing atrocious, but so far the year has definitely been mediocre in terms of revenue.

 

[FrankieNYC]

OK well do we have any ideas of how many views it got around the globe?

No
But it doesn't matter (like I said) for a single event as far as money that UFC receives as compensation.

 

[BWC]

While I won't say "awful", certainly compared to 2015/16 its a huge hit

but what I think @Tamriel Terror was getting at is the 211 event made money besides PPV.
Wherever 211 aired across the globe, UFC received set amount of money due to the contracted TV deals.
UFC is making money in 2017 & I think that was his point (not that it was making shitloads)

Imagine any other company taking a 70% hit to their topline Year-over-Year. Any public company would be tarred and feathered by analysts and shareholders.

Most any other company would be headed to Chapter 11 or 13.

It's truly AWFUL..

 

[FrankieNYC]

Imagine any other company taking a 70% hit to their topline Year-over-Year. Any public company would be tarred and feathered by analysts and shareholders.

Most any other company would be headed to Chapter 11 or 13.

It's truly AWFUL..

WTF said they are taking a 70% hit?
That would mean they would bring in less than $200m & this years Fox deal is worth about $135-140m ALONE

Chapter 11/13 for a very profitable company?

lol

 

[Tamriel Terror]

Imagine any other company taking a 70% hit to their topline Year-over-Year. Any public company would be tarred and feathered by analysts and shareholders.

Most any other company would be headed to Chapter 11 or 13.

It's truly AWFUL..

Well the thing is mma is EXTREMELY volatile. One year could have several stars fight (example 2016) vs this year which has had zero fight.
WME knew every year wasn't gonna be a consistent 600 million in revenue, which is why getting a lucrative TV deal is such a key issue. Its stability in a volatile market.

 

[PASSAFIST]

Thanks man

What I don't get are the HS haters.
They listen to THSS everyday & discuss every detail of a show they hate.
They also make zero sense
HS is supposedly gay (to them), but he is depressed bc Beth wants to leave him (last weeks rumors)?
WHICH IS IT?

the new one is HS & Beth has a 20 something year old love child ... of course they also say he divorced Allison bc he is gay lol

It really is a bizarre fanbase, not unlike the MMA fanbase.
Very passionate and seemingly willing to consume everything that is offered, but at the same time completely antagonistic and overly critical for no apparent reason.
No wonder he is such a hermit and beaten man. No one has ever truly cared about their fan's experience more than him.

 

[FrankieNYC]

It really is a bizarre fanbase, not unlike the MMA fanbase.
Very passionate and seemingly willing to consume everything that is offered, but at the same time completely antagonistic and overly critical for no apparent reason.
No wonder he is such a hermit and beaten man. No one has ever truly cared about their fan's experience more than him.

Weird you said its like MMA
I'd say more like UFC

if a Stern fan dislikes THSS currently that means its dying & nobody listens
Yet SXM keeps paying him insane money to broadcast

It is similar to some on here lol

 

[BWC]

Imagine any other company taking a 70% hit to their topline Year-over-Year. Any public company would be tarred and feathered by analysts and shareholders.

Most any other company would be headed to Chapter 11 or 13.

It's truly AWFUL..

WTF said they are taking a 70% hit?
That would mean they would bring in less than $200m & this years Fox deal is worth about $135-140m ALONE

Chapter 11/13 for a very profitable company?

lol

We don't know they're profitable. That's an assumption. We simply have no idea what their costs look like. But generally it's not the same cost structure to support a $600mm business vs a $200mm business. A lot more people, facilities etc, marketing support especially.

 

[Underdog bjj jp]

Good I hope the ufc folds and all the good fighters go to bellator, seems like fighters are happier over there anyways

 

[FrankieNYC]

We don't know they're profitable. That's an assumption. We simply have no idea what they're costs look like. But generally it's not the same cost structure to support a $600mm business vs a $200mm business. A lot more people, facilities etc, marketing support especially.

Yes we do have an idea since past figures are out there.
A lot more of an idea then wherever you get your 70% from & that Chapter 11/13 insanity

WME famously cut cost immediately, that is not news.
Also it is May 19th so to say they are losing 70% of what they made in 2016 is utterly incredulous to read man.

I have zero issues with you as a poster, but you truly just made up some insane shit.

 

[FrankieNYC]

@BWC @Tamriel Terror
UFC in 2015 before profit & fighter pay cost about $375m to operate
The reason I left out Fighter Pay is because the more revenue, the higher the pay due to PPV & bonuses.
I will get back to that.

2017, they make more from TV deals & FP then in 2015 & famously cut day to day expenses.
That about off-sets fighter pay since nobody is getting $5-15m so far in 2017 & when they do, it is bc UFC made a shitload more.

In UFC's bad year of 2014, they made more than $375

Now please tell me where you get that business will be down 70% this year

 

[BWC]

Yes we do have an idea since past figures are out there.
A lot more of an idea then wherever you get your 70% from & that Chapter 11/13 insanity

WME famously cut cost immediately, that is not news.
Also it is May 19th so to say they are losing 70% of what they made in 2016 is utterly incredulous to read man.

I have zero issues with you as a poster, but you truly just made up some insane shit.

"Past figures". OK buddy.

LOL 70% is a rough estimate. They averaged about 650K buys per card in 2016. This year they're on pace for about 250-275k. Since PPV is still overwhelmingly their main source of revenue we can assume at least a 50% drop off in revenue versus same period last year. Add in other correlated sources of revenue and you're looking at least a 60% drop..

Imagine Google announcing they would see a 50% decline in revenue vs 2016. There would be shareholders rioting in the streets..

 

[Tamriel Terror]

"Past figures". OK buddy.

LOL 70% is a rough estimate. They averaged about 650K buys per card in 2016. This year they're on pace for about 250-275k. Since PPV is still overwhelmingly their main source of revenue we can assume at least a 50% drop off in revenue versus same period last year. Add in other correlated sources of revenue and you're looking at least a 60% drop..

Imagine Google announcing they would see a 50% decline in revenue vs 2016. There would be shareholders rioting in the streets..

@FrankieNYC da fuq?