So its no secret that UFC buys have not been good for awhile, but that might change in the 4th quarter of 2018. Ppv buys in 2017 averaged about 330k. So far 2018 has not been ss good, PPV buys are averaging 258k from UFC 220-227 (8 Events). However, UFC 229 is going to drastically change that. If the reports are true and UFC 229 is actually trending 2.5m, it will single handedly boost the average to 507k. If it brings in 2m it will boost the average to 452k. Its also possible we could see Jon Jones or GSP return before years end, which could bring the average up even further. Just take that in to perspective, one Conor card can drastically change the course of an entire year from unsuccessful to successful PPV averages. People were too quick to say the UFC is dying or that PPV no longer works in 2018. The UFC is all about star power, and peaks and valleys happen. We're about to exit the valley and soar up for Q4. I expect the UFC will have strong numbers by year end. A 400k+ ppv average would be a good year.