UFC doesnt make an effort to promote/market their fighters.. they only pray off the couple of fighters that promote themselves good.
UFC will have to start making more of an effort as the UFC brand isnt carrying them along anymore
Drop USADA
Pay out Reeboks deal and let fighters get their own sponsors again
start promoting fighters and even give an incentive like a pay bonus to hype and shit talk fights in someway
Talent scouting needs to be done ASAP, better than what TUF is doing. do some HW and LHW TUFs.
they either take charge or do 200K buys for the next 10 years.